Starting from your suggestions, we review your web site to develop a set of keywords that are relevant to your site, your business and your industry. Our objective is to develop a list of targeted keyword phrases that meet the following criteria.

• They correspond to terms or phrases that people frequently use to conduct a search, i.e., they can be expected to generated significant traffic.
• The keyword phrases are specific enough to your Web site that clicks from the search engines will be highly targeted leads.

• You select the top ten to twenty key words (or key phrases) which you believe most of your customer or clients will use when searching the internet for the products your domain offers. One way to start the process is to look at what your major competition is using by:
  • Using the FREE tools available on the http://tightweb.net page - or by clicking here. The options to select are 'keyword density checker' or 'keyword suggestions'.
  • Going to a competitors page and click on it with your mouse's right button and then looking for the section entitled META keywords.
• You select a domain description which is easy to understand but will still have a relationship with your top key words.
• You select five to ten phrases for use with your graphic's 'alt' tags which incorporate your top keywords. (Alt tags are the descriptions that you see when you place your mouse on graphic details on a web page).

• Our experts will research these keywords to determine how they meet the above criteria, and send the results to you via e-mail.
• You approve the list or suggest additional keyword research.

Our SEO experts perform a complete analysis of your site's code, text and links to ensure that search engines will be able to read (a.k.a."crawl" or "spider") your site's content. This is accomplished using tools created exclusively by Tightweb and by using third party tools for testing and review. This includes

• Validation of your site's home page HTML code and text. Minor adjustments may be made to enable the page's code and/or text to be more easily crawled or spidered by search engines.
• Review of your site's links to identify any broken links or images.
• A check of your site's server status for problems or errors.

• Our professional writers/editors may create additional content for you web site based upon your final keyword list.
• We then integrate these keywords into optimized pages on your web site.

• We submit your domain to over 50 search engines and directories including all of the major search engines (MSN, Yahoo and Google) and their affiliates.
• We create links from your home page to your newly optimized pages and may develop a site map for your site.
• We run an initial rating report on your site to determine where your site may already be indexed in the major search engines and their database.
• We run a review of your site using third party sites to determine your site's density and competitive value.

• After all the necessary steps have been completed to ensure your presence in the top search engines, we continue reviewing your domain site for an additional thirty days.
• Three months after completion, we provide a second search engine submission, a review of your ranking and a re-examination of your site for errors or problems.

As a Tightweb design and hosting client, you can request site optimization every twelve months. This will include all of the 6 phases listed here. Of course, your assistance is appreciated by providing us with a listing of your top five competitive sites. Should you require site optimization sooner - the per optimization charge is $375.

In addition to site optimization services which Tightweb provides, you can also contact Network Solutions, or call them at 1-877-438-8599 (Toll-Free) for optimization services. Their prices start at $1,800 and range to $5,800 per optimization. Another source is Priority Placement whose pricing is available on their site. In most cases, Priority Placement can guarantee rapid search engine listing but not ncessarily placement.

Other methods of ensuring top page placement is to subscribe to a pay-per-click program by reputable service providers. The two best are Yahoo and Google. Both of these charge by the click - but they will ensure that your domain will appear on the first two to three pages of a web search immediately. This may be a great initial method of creating traffic and encouraging higher placement in the search engines. In any event, we would caution you not to subscribe to other services who may contact you via email --- or through a web search.

As we noted earlier, web placement is culmative. If you follow these instructions, manage your site and pay attention to competition, you can expect your site to be within the top three page web search results using your list of keywords within 12 to 18 months!! Web placement is not an immediate thing nor is there a secret formula for success. Even the most expensive optimization service will only guarantee results after 10 months. Most major search engines may not even list your site for 30 to 90 days after notification by tightweb. Search position can be expected not to improve for 6 to 9 months (if the site is properly managed, marketing is provided and you monitor your site together with your competitors) once it first appears in the various search engines. Naturally, you can improve placement greatly by driving users to your site through on-line marketing services, local (and national) advertising, mailings and by including your web site address on everything you distribute (including your letterheads and businesscards). The more users driven to your site initially will determine how fast your site will rise in web search rankings!

Many well-designed and well-thought-out web sites fail simply because their owners expect immediate results without any marketing effort! The more successful sites have succeeded - because they continued to market their sites relentessly over time (consider Amazon and Ebay which were big losers for their first three years of existance)! And Tightweb makes it easy to hang-on! Simply refer friends and associates to Tightweb for web services. A new hosting client can give you up to three months of FREE hosting services; a new web design client can pay for your hosting services for up to a year. To take advantage of these programs - just have them tell us that you referred them and you send us an email with their name and email address. Although affiliated with the Matrix America Network, Tightweb is still small enough to be able to take a call from you during our working hours!

Keep in mind that there are literally millions of web sites on the internet fighting for placement --- yours is only one of these. Many of these domains are paying a lot of money for their position, which you probably can not hope to compete with initially. However, time is on your side. Adding links to and from your site will help greatly! Google, Yahool and MSN give a great deal of weight to linking in search placement so the more sites they find with your links on them - the greater position you will find yourself in. There are a number of FREE linking sites on the internet which will provide links to your site if you provide links to theirs. You can place links - or manage your domain from your Tightweb 'Control Panel'. To update your first page (this can be found on your control panel as either "index.html", "index.htm" or "index.php"), make a small change to your page and then re-save it (naturally, we would recommend that you save it first - none system failure restoration services are charged at $50). Resaving your main pagewill establish a new date and time stamp on the page which the various search engines will accept as an update. Tightweb will develop your site to ensure that the various search engines will revisit your site on a regular basis so such updates will be noted.

For a small additional monthly charge, you can order a minute to minute, real-time report from your Tightweb 'Control Panel' of the hits being referred from various sources to your web site. To place an order - use the icon from your control panel -- or contact Tightweb directly at 1-866-734-1911 (see hours below).

If your site is linked to a secure site maintained by Tightweb, you may not have active control of your site through your control panel. In such cases, contact Tightweb and such changes will be undertaken for a small fee.

Should you require additional assistance, you may contact us toll-free at 1-866-734-1911. Our business hours are from 9:30am to 4:30pm (CST-US), Monday through Thursday and from 9:30am to Noon on Friday. In most cases, you can contact us any time by using our "Contact Us" page --- or the "Technical Support" form and we will generally return your contact within several hours..